I love David Shrigley‘s work. I first came across it in an exhibition in Prague while I was there on a wonderful university field trip a number of years ago.
I had forgotten that he had been commissioned to produce this humourous short animation for the fashion label Pringle of Scotland. It was to mark their return to Milan Fashion Week in 2010 and I recently stumbled across it while looking for something else entirely (that’s the best way).
It is all about how jumpers and cardigans have been made over their 195 year history, and is just brilliant. Do enjoy.
Loved the simplified and somewhat sarcastic explanations to our craft..